Michael Kors Releases Special-Edition Watches To Help Fight World Hunger
As part of Michael Kors’ Watch Hunger Stop campaign and the company’s recently announced long-term partnership with the United Nations World Food Programme, MK has launched two specially designed styles of its best-selling Runway watch—one features a gold-tone stainless steel bracelet with a turquoise dial and the other a silver-tone bracelet with a navy blue dial.
For each watch sold, 100 children in a hunger-stricken area will receive a nutritious meal. Both watches have a detailed map of the world etched on the colorful dial, along with the words “100 Series”. Michael’s signature is engraved on the back, as is the campaign name, WATCH HUNGER STOP, and the message “1 WATCH=100 MEALS”. The unisex watches, available in mid-size and oversized styles, will be available exclusively in Michael Kors stores nationwide and online at MichaelKors.com. Fashion for a cause is always haute.